Tesla Nootropics’ Nubrain nootropic flavoured waters
Category – Functional drinks, flavoured water, nootropics
Available – From this month
Location – The US, available online from official website and in the off-premise channel later this year
Price – TBD
Tesla Nootropics has launched a line of ready-to-drink nootropic flavoured waters under the brand name Nubrain.
The range includes a variant designed for children, a first in nootropic beverages, according to the Californian company. Nubrain, which is positioned as a caffeine-free alternative to energy drinks, comprises Brainstorm, positioned as the company’s flagship variant that helps with energy and focus and is lemon & grape-flavoured, Nightflight, an aid to improve sleep in tropical citrus flavour, Mission, a vanilla & blueberry-flavoured “battle-ready” fortified formula, and Prodigy, a concentration aid aimed at children aged between eight and 16.
Prodigy is available in Wild Berry and Wild Lime variants.
“This concept and formula was devised in 2014, way before anyone else, so our claim that we are ‘the first real nootropic beverage’ stands absolutely true,” said co-founder Angela Kahn. “We feel that the energy drink market has had its turn and it is now time for the next generation of drinks. Drinks that help the brain and support people achieve more everyday.”
As well as Nubrain, Tesla Nootropics also produces the Nutropop and Vizz sparkling water brands as well as Nano CBD-infused water.