After nearly one year of testing formulas, Sun Chaser co-founders Nellie Coffy and Joce Stradiotto are about to launch their beverage brand onto fundraising platform Indiegogo. Sun Chaser is a carbonated alcohol alternative that is free from booze and caffeine.
In the quickly growing category of alcohol-free, Sun Chaser is designed to give drinkers a ‘buzz’ without alcohol and without the next-day hangover.
It is using a blend of nootropics, which are ‘smart drug’ supplements that improve cognitive function. L-theanine, 5-HTP, GABA and cordyceps come together in Sun Chaser and simulate the feeling of being ‘buzzed’ or slightly drunk.
Biohacking a buzz
Stradiotto dabbled in biohacking with her own supplements to enhance her personal brain cognition when working at Google, where she and Coffy met. Together the two realized an RTD ‘fun’ option was lacking in the market.
The fundamental question behind the product was, “How can we create a better drinking experience for people like us, who want to engage deeply in our social lives, but who also want to have beautiful, enriching lives outside of drinking?” Coffy said.
Coffy spoke to BeverageDaily and emphasized the distinction between ‘drunk’ and ‘buzzed.’ The effects of one 12oz can of Sun Chaser is about equivalent to one average serving of alcohol, and the co-founders do not recommend drinking more than two in one day.
The nootropics included in the formula are known to impact the centers in the brain responsible for stress relief, mood and joy. Each have a specific feeling in the body, but when combined that feeling evolves.