Just two years ago, British entrepreneur JD Furlong was working as a producer and distributor of vegan raw tray bakes to independent cafes but his true interest lay in the health benefits of CBD.
It was this interest that led him to seek the help of Jonathan Nadler, production director for European Cannabis Holdings, to realise his vision of bringing the health benefits of CBD to the mass market through convenient healthy bakes.
But their mission didn’t end there.
Furlong explains: “We also wanted to add a nootropics elements. This new category of health ingredients had caught my eye from speaking to friends struggling to keep up with deadlines and hearing about what a big following nootropics had with American students.
“I knew this element would work really well alongside the CBD as all the health benefits can be provided through natural ingredients and we knew we could potentially enhance the benefits of CBD through certain nootropics.”
Big market for biohacks
Nadler says the business idea of creating natural snacks that ‘fuel the mind’ felt like a ‘no-brainer’.
He says: “It was obvious to us there’s a whole generation of shoppers looking for biohacks and that CBD is an effective ingredient to enhance food and we needed to find a more convenient way for people to get the benefits of CBD.
“For us the on-the-go snacks fixture is polluted with bars full of rubbish, usually full of sugar and usually the ‘healthy’ bars are just concentrating on fibre and protein.
“But what we should really be looking for when we’re busy and on the go is something that enhances our mind so you need a snack bar for improved cognitive function in order to hep you get more into your day and perform at an optimum level.”