A Sioux Falls-based diet program is hitting its growth targets, and then some.
Profile by Sanford is opening its 100th franchise location, in Mobile, Alabama, on Thursday and has another 100 locations in active development and over 500 total locations either in place, in development or with committed franchisees.
The diet plan provider will open another 8-10 stores a month through the end of the year, said Profile CEO Nate Malloy.
“It’s an exciting year so far and it’s only going to get better,” he said.
The growth puts Profile on target for its expansion plans, which includes hundreds of stores from coast to coast followed by international locations, including plans to launch in Canada this summer. Not bad for a plan developed by Sanford Health that started with one store in 2012.
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The program now employs 60 people out of its Sioux Falls office in the CNA building along the Big Sioux River in East Bank Downtown, including corporate staff and coaches who provide remote, virtual support for members. Profile is running out of space.
“We’re actually getting a little tight with space up there,” Malloy said. “At some point, yeah, we’re going to look to expand, either in that space, or find a new home.”
The diet program provides a turnkey model for its franchisees. Malloy said he “couldn’t be more excited” about the caliber of successful, experienced franchisees Profile is bringing on board.
“The bigger challenge is just making sure we’ve got proper support for the growth we have, and we’ve been very intentional about that,” Malloy said. “For the size of company we are today for open locations, we have a strong level of support, and we’re fortunate to provide that to our franchisees, and it’s definitely a focus for us.”
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Notable changes for Profile in the past year is the launch of its genetics test, Profile Precise, which helps Profile coaches create individualized plans for members by understanding how well they process carbohydrates.
Profile has also switched up its product line, with plans to add additional variety to its food menu.
“I think variety is very helpful when you’re sticking to any nutrition plan, so we’ve added new shakes, we’ve added new bars, we brought back pizza crusts, which are a very popular item,” Malloy said. “In the next 12 months we’ll continue to launch two or three products each quarter.”