California grocer Raley’s this past Saturday celebrated the opening of the company’s first-ever Raley’s O-N-E Market in the Northern California town of Truckee. The 35,000-square-foot location blends the grocer’s 85-year commitment to exceptional service with a focus on transparency and education to create a unique shopping destination with a highly curated product selection. The name O-N-E Market comes from the store’s brand pillars of Organics, Nutrition and Education.
The Raley’s O-N-E Market store was designed to resemble a ski lodge to fit the community and will serve as a meeting place for locals and visitors alike. It has two patios, one per floor, with plenty of outdoor seating and each with a fireplace.
Over the past few years, Raley’s has been making moves to reflect the company’s vision of infusing life with health and happiness by changing the way the world eats. The retailer has eliminated private label sugar-sweetened sodas, removed tobacco products, sourced 100% sustainable fresh seafood, implemented Better-For-You check stands, promoted awareness of added sugar and launched Raley’s Shelf Guide. In 2018, Raley’s also opened a new store concept, Market 5-ONE-5, in downtown Sacramento built on the core values of organics, nutrition and education. Raley’s O-N-E Market is the next evolution in this commitment to health, blending the learnings from Raley’s bold moves and Market 5-ONE-5.
“It has become increasingly clear that our customers want to know where their food comes from, what’s in it and how it may impact their overall health and wellness,” said Keith Knopf, Raley’s president and CEO. “We are consistently listening and learning, and that’s led us to the next step in our company’s transformation: Raley’s O-N-E Market. It’s a shopping destination that gives customers access to and information about thousands of products for healthier eating.”
Raley’s O-N-E Market, the long-anticipated vision of Raley’s owner, Michael Teel, is set apart from a conventional grocery store thanks to a highly curated assortment of products that are fresh, nutritious, organic when possible, minimally processed and sustainably sourced. In every department, the items on the shelves are carefully selected to exclude ingredients from the Raley’s O-N-E Market banned ingredient list, such as high-fructose corn syrup, artificial preservatives, artificial flavors, artificial sweeteners and hydrogenated fats and oils.
“This concept will influence and guide the strategic transformation of existing Raley’s stores in the near future,” said Knopf. “It is part of our long-range brand differentiation strategy.”
Raley’s opted to launch the first Raley’s O-N-E Market in Truckee because the community that supports an active and healthy lifestyle. The store was designed to resemble a ski lodge and will serve as a meeting place for locals and visitors alike. It has two patios, one per floor, with plenty of outdoor seating and each with a fireplace. It also boasts several sustainable elements, including high-efficiency LED lighting, motion sensors in all refrigerated and frozen cases and a highly reflective “cool roof.”
This is the third new store that Raley’s has opened in the past two months. They previously opened a new flagship location in Sacramento’s Land Park neighborhood on April 15 and Rancho Murieta’s first full-service grocery store on May 20.
West Sacramento, Calif.-based Raley’s operates 127 stores under six banners: Raley’s, Bel Air Markets, Nob Hill Foods, Food Source, Market 5-ONE-5 and Raley’s O-N-E Market.