When cognitive health is mentioned, the geriatric population may come to mind. But the supplement industry is marketing toward college students, gamers and other younger generations who are looking for an energy boost, better mental focus, memory enhancement and blue light exposure protection.
Nootropics give the brain and market a boost
The global nootropics market size is expected to reach $4.94 billion by 2025, according to a new report by Grand View Research. It is projected to register a CAGR of 12.5% during the forecast period. Rising healthcare costs and mental health awareness is anticipated to fuel the demand for nootropics, also known as smart drugs. Other factors which influenced growth is the elderly population battling mild Alzheimer’s disease as well as those looking to gain a competitive edge in academic performance.
The memory enhancement application segment led the nootropics market in 2018 and it is expected to remain ahead over the forecast period. As the world’s elderly population grows to an estimated 2 billion by 2050, memory loss remains a major health concern.
Common nootropic ingredients include botanicals like Panax ginseng or Ginkgo biloba, as well as adaptogens like Rhodiola rosea. But recent research shows that polyphenols from grapes and blueberries combined may help boost declining memory among some older adults.
Researchers in France and Canada piggybacked off their own previous work on mice with other preclinical and clinical studies showing that blueberries and grapes or their extracts may offer benefits for age-related cognitive decline. Their previous animal research also showed a synergistic effect, where grape extract enhanced the absorption of polyphenols in the blueberry extract.
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