The survey was released last month by the sports nutrition manufacturer, which is part of the Glanbia Performance Nutrition group of brands. Glanbia’s home office is in Dublin, Ireland, but Optimum’s US office is located in Downers Grove, IL.
The company recently completed an extensive survey of consumer attitudes in this unique period in US history. The study included responses from more than 1,000 members of the general population. The research builds on a smaller study the company did earlier this year with dedicated sports nutrition product users. Sarah Lombard, Optimum’s director of marketing, walked NutraIngredients-USA through the results.
Linking data points to provide a precedent
Lombard said the larger survey reflects some of the results the company received earlier in the year. While the survey did not contain a big surprise, Lombard said the data provides a more complete picture of consumers’ mindsets. Taken together, the two data sets form a firmer basis from which to draw some conclusions given that there is really no precedent for what consumers are facing now.
“A lot of the insights we found were to be expected,” Lombard said. “There is a sense of stress and concern about emotional well being.”
“We found that with this concern about their health and well being there is an increased interest in supplements going forward,” she said.
Health routines languish during pandemic
The survey found that the pandemic has taken a toll on the respondents’ perception of health and well being. Without their accustomed support networks, many Americans are falling short on maintaining their health support routines.