Jamie Oliver pleads with Boris Johnson to bring in plans to cut VAT and business rates for healthy food brands and a watershed for junk food advertisments
- Celebrity chef Jamie Oliver has a plan to tackle obesity amongst children
- The chef, 45, wants Prime Minister Boris Johnson to listen to his ‘oven ready’ plan
- The PM has already been swayed once on healthy eating by Marcus Rashford
- Oliver also praised ex-Prime Ministers for tackling the subject of child obesity
Jamie Oliver has asked Boris Johnson to introduce the celebrity chef’s plan to fight child obesity in the UK.
Oliver, 45, has been campaigning for healthy eating for the past 20 years and has drawn up a list of ideas to bring in better diets for children.
The ideas include the reduction of business rates to zero for companies who provide and sell healthy food, and a 9pm watershed for adverts promoting unhealthy food.
Celebrity chef Jamie Oliver (left) has urged Boris Johnson (right) to introduce the celebrity chef’s plan to tackle obesity among children
The chef told The Times: ‘This gives Boris a massive opportunity to change the health trajectory of millions of kids.
‘To use Boris’s own words: the policies are ‘oven-ready’, so let’s get on with it and put child health at the heart of the government’s upcoming strategy.’
Oliver revealed that some former Prime Ministers have been better at promoting healthy eating amongst children than others.
The celebrity chef praised Tony Blair for funding school meals as well as David Cameron and George Osbourne for their sugar tax policy which they brought in during their time in Downing Street.
Oliver’s ideas include getting rid of business rates and reducing VAT cuts for companies who sell healthy food, as well as a 9pm watershed for junk food advertisements
He hopes that Mr Johnson goes through with Theresa May idea’s during her tenure to scrap the ‘buy one get one free’ deal seen in junk food stores, a policy which has stalled since the current PM was appointed.
Oliver added: ‘Ultimately, when various prime ministers actually took the time to look at the issues and to understand the information in the tons of re- search available, in the end there has to be a recognition that this is a massive public health issue and, crucially, that the government needs to act.’
‘It looks like Boris has definitely realised the massive importance of this issue and I’m really pleased about that.’
The celebrity chef also praised Manchester United and England footballer Marcus Rashford for convincing Mr Johnson to change his mind on the school meal vouchers in June
Oliver also praised Manchester United and England footballer Marcus Rashford for influencing the Prime Minister to change his mind about the free school voucher policy in June.
The chef hopes that Mr Johnson can be swayed once more in the debate surrounding child nutrition diets.
‘It looks like Boris has definitely realised the massive importance of this issue, and I’m really pleased about that,’ Oliver claimed.