Immune care plays a very important role in our life. Consumers are busy with their hectic lifestyles so they are more concerned about boosting their immune system and have a healthy life. Consumer wants to save their time and taking supplements to boost their immune. During this pandemic COVID- 19, we get to know about if we have a good immune system then only we can survive. So now they are more focused to care for themselves and their family during this world crisis.
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Immune health supplements market accounted for more than USD 14 billion in 2019 and will projected to show growth of around 7% from 2020 to 2026
Immune Health Supplements
Immune health supplements are driven by growing consumer demand. For instance, in a survey in US 63% of consumers chose immune system support supplements over enhanced digestive system and maintain healthy joints. Other factors contributing to growth of market include rising spending power of population coupled with growing consumer awareness owing to pandemic such as COVID 19. WHO advised people to boost immune system to fight against the deadly COVID-19 infection. However, lack of awareness in underdeveloped economies of the world regarding immune health may act as factor restraining the growth of market over forecast timeline.
Key Market Trends:
Increasing use of vitamins
In 2019, vitamin products accounted for largest share of the Immune health supplements market as they provide complete nutrition including both macro and micronutrients. The wide array of applications to improve immune system is attributing to growth of the market over forecast timeframe.
Soft pills to be in the lead
The soft pills form of medication is the significant contributor to immune health supplements in 2019. The segment is estimated grow at fastest rate owing to growing preference of consumer as they are easy to use dosage form.
Plant based to be in the lead
In 2019, the consumers preferred plant-based sources of immune health supplements over the animal-based sources. This can be owing to growing popularity for the use of immune supplements due to busy lifestyle coupled with growing awareness regarding the use of supplements to strengthen the immune system.
Some of the key market players operating in global Immune health supplements market are NutriGold Inc., Biotech Pharmacal Inc., NOW FoodsCellderm Technologies Inc., Alticor Inc. (Amway), Koninklijke DSM N.V., Vital Nutrients, EuroPharma Inc., Danisco A/S, Kerry Group, Glanbia, Plc, USANA Health Sciences, Seroyal International Inc, Nutramax Laboratories, Bayer AG. Key companies operating in this market are focusing on inorganic strategies such as partnerships, agreements and joint ventures to grow their share. Also, they are aiming to produce novel product launches to strengthen product portfolio and achieve higher market share in the market
Questions addressed in the report
- Where will all these developments take the industry in the mid to long-term?
- What are the upcoming industry applications for the Immune health supplements market?
- Which segment provides the most opportunity for growth?
- Which are the major vendors operating in this market?
- What are the opportunities for new market entrants?
In this report, we had discussed the market situation of Health Supplements. As the chronic illness is increasing consumers are having interests in health supplements. This report can help to understand the business growth in the health supplements domain and new opportunities at new places.
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