Playing music on Frenchmen Street made Maxwell Eaton a healthy eater. Eventually.
“I became more aware of my health through a musician’s life, a lot of late-night eating and having indigestion,” Eaton said. “I got inspired by making a personal change in my own diet.”
The Loyola grad, now a vegetarian, decided he wanted to share his good habits.
“I originally wanted to do a juice shop,” he said. “It grew and turned into me wanting to fulfill what I saw as a big need for people who wanted to eat healthy food.”
In December, he opened Max Well on Magazine Street. The bright restaurant has cold-pressed juices along with soups and bowls packed with vegetables and protein. Soon, Max Well with offer plated dishes for dinner.
Everything is organize. And there is no meat on menu.
“The whole idea was to reinvent what people think of as a vegetarian diet,” Eaton said.
He wanted to make food that is healthy, but also filling and delicious.
Some of his customers are dedicated vegetarians. Others are locals who still eat po-boys and fried seafood, but are looking to mix it up with a meal that won’t weigh them down.
“Living here long enough you want something different as well,” he said.
Opened: Dec. 17, 2017
On the menu: Beet and kale salad ($7.50, or $10 with a protein); banh mi bowl with brown rice, tofu, pickled vegetables and green onions ($10); NOLA bowl with red beans, brown rice, coleslaw and millet muffin ($10); tomato basil soup ($4) (see a PDF of the full menu)
Need to know: Max Well delivers to large parts of the city via the locally owned bicycle service Hummingbird Courier.
Hours: Daily from 10 a.m. to 7:30 p.m.
Max Well: 6101 Magazine St., New Orleans, 504.301.0510