Today, ‘vitamin C’, ‘plant-based nutrition’ and ‘vegan’ have become buzzwords, and brands are mushrooming everywhere with new ranges of immunity-boosting foods and products to cater to this growing demand. There are many immunity boosters, supplements, vitamins and electrolytes out there in the market, which are easily available over the counter or can be ordered with the click of a finger. With so many options available, how do you choose a brand or product that is authentic, genuine and lives up to its promise?
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Here are a few key points to keep in mind when choosing any nutritional supplements to verify if a brand is authentic and to keep you and your family safe and away from harm:
1. Be Label Conscious
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A good way to verify a brand’s genuineness is by reading the label on the back of the bottle or tube. It will have all the facts mentioned and will give consumers an idea of what the product is made up of. If an ingredient looks unfamiliar, make sure to research it well before buying. Check the fact chart and the dosage quantity. Many supplements, immunity boosters, vitamins or proteins will have added sugar, artificial colouring or harmful substances that can have side effects or cause allergies. If you are a vegetarian or follow a vegan diet, make sure the product you are buying does not have GMO (Genetically Modified Organism).
2. Read Up On The Company
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Companies that manufacture supplements, vitamins or electrolytes and avoid regulation or are dependent on external factors for production put a consumer in a vulnerable position. There is no way of checking if the ingredients used are genuine and if the facts on the label match up to what the brand claims. A company that manufactures its own products has full control over quality. This is a good indicator of a genuine brand as there is no dependence on a third party.
3. Look For The Informed Choice Certification
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Genuine, high-quality products will have the Informed Choice quality mark on them. Informed Choice is a certification process that ensures a brand or label is manufacturing to internationally-recognised standards. This ensures that the products are fit for consumption and do not contain harmful substances banned by the World Anti-Doping Agency.
4. Check For Raw And High-Quality Ingredients
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Often, to make products looks fancy and to beat tough competition in the market, brands will go to great lengths to make these nutritional supplements look attractive. Additionally, many companies use low- and poor-quality ingredients to cut costs. Do not get fooled. A genuine brand will not compromise on quality. It is important to understand what quality of ingredients is being used to make a product. Are they vegetarian, GMO-free, raw and organic? What is the composition of the supplement? Are these naturally-sourced ingredients? Where have they been sourced? Asking these questions will help you choose wisely.
5. Choose A Format That Suits Your Body
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Many people consume all kinds of vitamins and supplements that might not be easily digested by the body. Moreover, people suffering from certain medical conditions or those immune to antibiotics should always see if the product is friendly for consumption and does not cause further grievance to the body. Today, there are many forms available in the market, from powders to chewable tablets, gummy bears, etc. Effervescent tablets are a good way to take your nutritional supplements, as these are easily dissolvable in water and do not affect the PH levels in the gut.
Also Read: Quantified Nutrition: A Fitness Roadmap For The Year Ahead
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