Can a functional beverage make you smarter? That’s the question being answered by Koios Beverage Corp. (CSE: KBEV), a beverage company going public today on the Canadian Securities Exchange.
Koios produces and sells a line of ‘nootropic beverages’ through more than 2,000 retail outlets across the United States. Koios beverages can be found on Amazon and in thousands of brick and mortar retail outlets. Some of the retailers Koios has worked with are household names, like 7-11, Gold’s Gyms, and Total Nutrition, to name a few.
So, what is a ‘nootropic beverage’? Also called ‘smart drugs’ or cognitive enhancers, nootropics are supplements that improve cognitive function, memory, creativity and often gives the consumer more energy and focus as well.
It’s a rapidly growing industry in a very competitive world, where a slight edge in the ability to quickly process data and make decisions can make a huge difference in school, in business or on the job.
A MARKET LEADER IN A NEW AND EXCITING INDUSTRY
Nootropics are not new as a concept, but it’s only recently that a few companies have made effective nootropics available to the general public … and Koios is certainly one of the market leaders.
CEO and Founder Chris Miller is an admitted ‘sports-obsessed’ athlete and student when he first started researching the concept of nootropic supplements while playing on the University of Nevada rugby team and graduating with a degree in Economics.
“I created Koios out of the huge need that I saw for sustainable, healthy, and earth-based products that can enhance human productivity and help people reach their true potential,” says Miller.
Koios beverages can be found on Amazon and in thousands of brick and mortar retail outlets, including well-known chains like 7-11, Gold’s Gyms, Total Nutrition, and Whole Foods, just to name a few.
With job markets becoming increasingly competitive and university entrance requirements getting tougher every year, a simple and easily accessed nootropic supplement that also tastes good has the potential to become ubiquitous in the beverage market. Koios uses an all natural stack of carefully blended ingredients to support short-term cognitive function, as well as long-term brain health.
The ingredients in the company’s proprietary blend have been shown to increase memory, support cognitive function, enhance focus and aid in increased energy.
NOOTROPICS IS A GROWING MARKET
Nootropics is still at an early stage for most investors, but the market is already hitting a pronounced boom cycle. The Nootropic market is already worth more than $1 billion annually, and is expected to grow by a Compound Annual Growth Rate of 17.9 per cent, hitting an estimated $6 billion annually by 2024. (*BCC Research)
Koios also plays in the ‘Functional Beverage’ market – basically, beverages that provide some benefit to the user, such as increased hydration, vitamins and minerals, energy, or alertness – and that market is already large and getting larger.
The latest estimates show the Functional Beverage will grow by a CAGR of 7.4 per cent by 2021, and Koios is well positioned to take advantage of both these sectors.
Some of the world’s largest beverage companies are taking notice of this exciting trend. In 2016 the Dr. Pepper Snapple Group bought Bai Brands, a producer of antioxidant-loaded functional beverages, for $1.7 billion. While the consumption of traditional sodas has been declining in recent years, Bai Brands’ sales grew to an astounding $425 million in 2017.
Similarly, Pepsico bought out Kevita for $200 million in 2016 as well.
The consumer today wants more than taste from their beverages, and this demand is driving new products and innovation.
A PROPRIETARY BLEND OF NOOTROPIC AND HEALTH BOOSTING NUTRIENTS
Koios uses 11 ingredients specifically designed to target brain function, with a focus on increasing or improving memory, focus, creativity, clarity of thought, endurance and energy. Koios also decreases the need for caffeine.
The ingredients include Vitamin B6, Vitamin B12, Guarana Extract, Grape Seed Extract, Alpha GPC, L-Tyrosine, L-Caritine and MCT Oil. That last ingredient is, according to researchers, a mental booster rocket for the human brain. Gleaned from coconuts, MCT Oil has been shown to improve blood sugar regulation, metabolism, thyroid function, and helps with regulation of appetite. It also enhances the production of ketone, which increases mental energy, focus, and acuity.
Koios is one of the few companies in the world that infuses its beverages with MCT Oil, and most recently has released a line infused with Hemp Seed Oil, which contains a perfect balance 3:1 ratio of Omega 6 to Omega 3, two essential fatty acids critical to human health.
With its solid retail relationships, relatively low market cap, and a leading presence in a new and growing market, Koios represents an early blue sky opportunity for investors in the biotech market. Koios begins trading today on the CSE under the symbol KBEV.
For more information, see the company’s website:
FULL DISCLOSURE: Koios Beverage Corp. is a paid client of Stockhouse Publishing.