Why on earth would people rely on a conspiracy theorist, someone with only a high school education, for medical or health advice? And yet, some people do.
Alex Jones, the far-right conspiracy theorist who runs the Infowars radio program and website, was temporarily suspended by Twitter this week, following bans by Apple, YouTube, and Facebook. These social media companies banned him for repeatedly violating their rules about hate speech and inciting violence. Among other notorious claims, Jones has falsely claimed that children murdered in the mass shooting in Sandy Hook were just actors and that their parents faked their deaths.
What many people don’t know, though, is that Jones also runs a dietary supplement business from his Infowars site. Despite reports that Jones’ supplements are little more than “overpriced, mundane vitamins,” his supplement sales seem to be quite profitable–so much so, in fact, that Buzzfeed reported that the supplement business “largely funds Jones’ highly controversial Infowars media empire.”
I was curious to see what Jones was selling, so I looked at his Infowars web store. It features an array of products with names like:
Each of these products is marketed with breathless claims for what it can do, including testimonials from Jones himself. For example, Brain Force Plus claims to “supercharge your state of mind,” and Jones plugs it with this quote:
“This is what I take before a hard-hitting show. I absolutely love it, and the crew does too. This stuff is over the top powerful!”
Well then. Never mind that Brain Force is really just a collection of herbal extracts and vitamin B-12, none of them proven to “supercharge” your mind or any other body part.
In a similar vein, Jones hypes Super Male Vitality with this claim:
“This product works so well for me that I actually had to stop taking it before I go on air or else I would want to do hours and hours of overdrive with complete focus on the topics at hand.”
From the name, you might guess that Super Male Vitality has something to do with testosterone, and the website does state that it “may help support normal testosterone levels in men.” What’s in it? A collection of plant extracts, none of them proven to maintain or increase testosterone or to have any actual medical benefit.
Of course, if you follow the asterisks on both of these pages and read further down, you’ll see that
“These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.”
This statement is the standard disclaimer that supplement manufacturers make in order to avoid FDA oversight. There’s no actual scientific evidence (and Jones’s Infowars pages don’t attempt to cite any) that these products do what the text on the very same page says they do. You just have to take Jones’ word for it.
This is pure snake oil. That shouldn’t be surprising, not coming from a man who has accused grieving parents of faking their children’s deaths, and who claims the U.S. government was behind the 9/11 attacks. It’s hard to understand why anyone believes any of the outrageous claims this guy makes, and especially bewildering that people who trust him to advise them on health and diet. His supplements aren’t even a good buy, as Buzzfeed reported a year ago. All I can say is, caveat emptor.