kitava mealmade paleo food 0509Melia Robinson/Business Insider

Kitava is on a mission to upgrade fast-casual food in San Francisco.

In 2015, Jeff Nobbs set out to make healthy food approachable. He launched Kitava (formerly known as Mealmade) as an on-demand delivery startup that makes every dish to order and substitutes familiar ingredients with low-calorie alternatives. The service specializes in the diet trends that tech workers love, like paleo, gluten-free, and keto.

And in an amusing twist, the company operates out of a shuttered McDonald’s.

A rising number of tech workers in Silicon Valley are shunning sugar and processed foods in favor of high-fat, low-carb diets that claim to boost energy, focus, and cognitive performance. What they put into their bodies has a direct effect on their output, according to Nobbs.

On November 2, the newly rebranded Kitava opened its first brick-and-mortar restaurant in San Francisco. Business Insider had the chance to try the menu before it opened. Take a look.

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