For a daytime routine, remember to start with a cleanser to remove dust and debris from your face. If a toner is part of your skincare routine, use this next. If you use an essence to aid in serum absorption, this is next. From here on, you’ll want to apply serums, targeted products, moisturizers, and SFP from lightest and wateriest to heaviest. For example, the next step after an essence should be a serum, then targeted products, then moisturizer, then an SPF.